Buzzmarketing: Get People to Talk about Your Stuff: Get People to Talk About Your Stuff (Gebundene Ausgabe)

Buzzmarketing: Get People to Talk about Your Stuff: Get People to Talk About Your Stuff (Gebundene Ausgabe)
von Mark Hughes

Synopsis:

Presents case stories of companies that successfully used "buzz marketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets.

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Siehe auch folgende Artikel:

Viral Marketing von Sascha Langner
The Anatomy of Buzz: How to Create Word of Mouth Marketing von Emanuel Rosen
The Secrets of Word-Of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth von George Silverman
Der Tipping Point. Wie kleine Dinge Großes bewirken können. von Malcolm Gladwell

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