Free Prize Inside!: The Next Big Marketing Idea (Taschenbuch) von Seth Godin   Rezensionen: According to marketing maven andPurple Cowauthor Seth Godin, the "Television Industrial Complex"--and its nasty habit of interrupting people with advertisements for things they don't want--is dead. Innovation is cheaper than advertising, advises Godin who defines the "free prize" with diverse examples including swatch watches, frequent flyer miles, dog bakeries, Tupperware parties and portable shredding trucks. He explains "Design matters, style matters, extras matter." The largest portion of the book is devoted to how to sell an idea to your organization. His specific tactics range from irreverent, (let them pee on your ideas) to practical (how to build a prototype). One standout chapter explains how brainstorming can become boring. His alternative, "edgecraft," involves divergent thinking to add something remarkable to your product. His long grocery list of edges (safety, equality, invisibility, and hours of operation) suggest a genuine marketing manifesto. The ideas are bold and insightful, but can suffer from being presented in less than logical order. The book is also diminished by Godin's self-marketing, from using terminology in his previous books to naming key ideas after himself. These advertisements are unnecessary. This nervy little volume is bound to mother many inventions.--Barbara Mackoff-- Dieser Text bezieht sich auf eine andere Ausgabe:Gebundene Ausgabe © 1998-2001 Amazon.com, Inc. und Tochtergesellschaften Alle Rezensionen ansehen...   Angebote zu  Free ,  Prize ,  Inside  ab 1 Euro! Siehe auch folgende Artikel: Purple Cow. Transform Your Business by Being Remarkable von Seth Godin All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World von Seth Godin Word of Mouth Marketing: How Smart Companies Get People Talking von Seth Godin The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything von Guy Kawasaki Mehr zu  Business & Investing,  Marketing & Sales,  English Books Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de The domain name comcountry.com is for sale or rent! For more information look at DomainDorado.com ... Copyright © DomainLoc.com GmbH (Impressum)