Permission Marketing. Turning Strangers into Friends and Friends into Customers (Pocket Books) (Taschenbuch) von Seth Godin   Synopsis: Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale. a.areaLink, a.areaLink:visited { text-decoration: none; color: black; display: block; } .areaLink .innerLink { white-space: nowrap; text-decoration: underline; color: #039; } .crBlueBorder-tl { background: url( http://ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-tl.jpg) no-repeat top left; width: 1em; } .crBlueBorder-tc { background: url( http://ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-tc.jpg) repeat-x top; height: 1px; } .crBlueBorder-tr { background: url( http://ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-tr.jpg) no-repeat top right; width: 1em; } .crBlueBorder-bl { background: url( http://ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-bl.jpg) no-repeat bottom left; width: 1em; } .crBlueBorder-bc { background: url( http://ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-bc.jpg) repeat-x bottom; height: 1px; } .crBlueBorder-br { background: url( http://ecx.images-amazon.com/images/G/03/x-locale/communities/reviews/border-box-br.jpg) no-repeat bottom right; height: 1em; } Rezensionen ansehen...   Angebote zu  Permission ,  Marketing ,  Turning  ab 1 Euro! Siehe auch folgende Artikel: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World von Seth Godin Word of Mouth Marketing: How Smart Companies Get People Talking von Seth Godin Purple Cow. Transform Your Business by Being Remarkable von Seth Godin Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing for You. von Malcolm Gladwell Mehr zu  Business & Investing,  Marketing & Sales Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de The domain name comcountry.com is for sale or rent! For more information look at DomainDorado.com ... Copyright © DomainLoc.com GmbH (Impressum)