Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity (Gebundene Ausgabe)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity (Gebundene Ausgabe)
von David A. Aaker

Kurzbeschreibung:

Shows companies how to manage their brands to develop successful brand portfolios. Aaker is the world-renowned authority on brand-equity and strategy.

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Angebote zu Brand , Portfolio , Strategy ab 1 Euro!

Siehe auch folgende Artikel:

Brand Leadership von David A. Aaker
Building Strong Brands von David A. Aaker
Harvard Business Review on Brand Management (Harvard Business Review) von Erich Joachimsthaler
Strategic Brand Management: Building, Measuring, and Managing Brand Equity: Building, Measuring, and Managing Brand Equality von Kevin Lane Keller

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