Consumer Behaviour. A European Perspective (Taschenbuch) von Michael Solomon, Gary Bamossy, Soren Askegaard   Synopsis: Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy are examined in detail. The five-part micro-to-macro wheel structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers. Rezensionen ansehen...   Angebote zu  Consumer ,  Behaviour ,  European  ab 1 Euro! Siehe auch folgende Artikel: Global Marketing. A Decision- Oriented Approach: A Decision Oriented Approach von Svend Hollensen Research Methods for Business Students von Mark N. K. Saunders Introduction to Management Accounting: Chapter 1-17 von Charles T. Horngren Entrepreneurship and Small Business von Paul Burns Mehr zu  Economic Conditions,  Business & Investing,  Economic Conditions,  Management & Leadership,  Consumer Behavior,  Research Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de The domain name comcountry.com is for sale or rent! For more information look at DomainDorado.com ... Copyright © DomainLoc.com GmbH (Impressum)